Proof Of Performance
Proof of Performance (PoP) offers insights to decision makers based on Video Analytics from the archives of the real world videos, available on it's cloud based platform, christened Earthive. These videos are captured through pre-defined Drive Throoh within the city at regular intervals. The high definition videos and allied data such as GPS coordinates are then mined to extract the required business intelligence...
Can the OOH medium be measured and monitored?
"Measurement and monitoring are two different things. Both require a different approach and different kind of treatment," said Sumeet Pahwa, General Manager – Marketing, Tata Docomo, talking in reference to the OOH medium.
Case Study of U.P.
The monitoring of entire outdoor advertising in U.P was done on behalf of our client. We covered 75 district towns of U.P in 15 days. After the data was processed we found only 698 (45%) media, whereas our client paid for 1526 media all over U.P. We also found that the media they put was not displayed as planned, which helped the client assess the shortcomings.